Commerce storefront

A representative commerce surface built around measurable performance: tight LCP budgets, resilient skeleton states, and motion that never blocks checkout.

Web platform
Motion

Challenge

Marketing wanted richer storytelling without sacrificing mobile conversion. Engineering needed predictable bundle growth and a11y-safe transitions.

Approach

Route-level streaming for catalogue pages, image pipelines tuned to device density, and GSAP choreography scoped to transform/opacity only. Checkout stayed free of scroll-linked effects.

Outcome

A template you can extend: reusable product cards, filter primitives, and telemetry hooks for funnel analysis—ready for localisation and regional pricing later.