Service detail
SEO
Search is a product surface—I treat crawl budget, internal linking, and schema with the same rigour as UI states.
- Prioritised technical fixes mapped to engineering effort.
- Content templates aligned to search intent without stuffing.
- Structured data where it genuinely helps rich results.
- Crawl budget and indexation reviews for large catalogues.
- Measurement plans tying SEO changes to business KPIs.
Search as a product surface
We treat discovery like UX: intent mapping, internal linking, and schema are coordinated so users and crawlers see a coherent hierarchy.
Speed and rankings together
CWV improvements are sequenced with content updates so gains are durable—not one-off Lighthouse spikes.
Audits and implementation plans delivered remotely for global properties.