Service detail
Advertising strategy
Before media buying runs ahead, I clarify what we test, which KPIs we learn against, and which surfaces design and engineering need ready—fewer surprises while budgets breathe.
- Funnel and channel roles across awareness, consideration, and conversion.
- Creative testing matrices with statistical patience baked into the brief.
- UTM, conversion definitions, and dashboard cadence your finance team can follow.
- Landing readiness checks so traffic never hits broken states or mismatched copy.
- Incrementality notes and guardrails so scaling decisions stay explainable.
Planning before spend
We align objectives, audience priority, and learning milestones before flights go live. That sequencing reduces thrash when creative iterations arrive mid-campaign.
Creative and media in one language
Message maps connect variants to hypotheses. Media plans reflect those hypotheses so reporting tells a coherent story—not disconnected channel dashboards.
Handover to execution teams
You receive naming conventions, QA checklists, and escalation paths for launch weeks. Design and engineering know which surfaces must be ready for each flight.
Designed to pair with operational campaign management; remote worldwide with sync windows for IE / UK / TR.